You are here:

2016 Annual General Meeting

British Allied Trades Federation AGM 2016


The role of staff training in both business success and staff engagement was the unexpected theme of our AGM, which took place at the Goldsmiths Hall on Wednesday 22nd June 2016.

Guest speaker Emma Hayward – Store Operations Director of Signet Jewelers, gave an insight into Signet Jewelers and their investment in training and development of their employees within The Signet Jewellery Academy in partnership with the NAJ. She explained that ‘we can compete successfully with online retailers by providing a personal service to customers in our shops.’ The correct training for staff is vital to enable them to make the customers experience special as well as giving expert advice on all aspects of jewellery and watches.

Kate Owen concluded her very successful two years as President by reporting on the historic unification of the National Association of Goldsmiths with the British Jewellers Association under the BATF umbrella. She thanked her fellow directors and the Trade Association committee members for their support in ensuring the continuing strength of the associations.

Kate went on to talk about her observation of the award ceremony for successful students of the Jewellery Education and Training qualifications. She said ‘The pride shown by the students and their families as the qualifications were awarded demonstrated the importance of the training to the students in a very moving way.’

The members present voted to accept the Report and Accounts for the year ended 2015, elect John Henn of T A Henn as a Director and re-appoint the auditors for a further year.

Kate Owen announced that Michael Sweeney has been elected President of the BATF for the next two years and passed him the Badge of Office.

In accepting Michael Sweeney said ‘We are stronger now than we have ever been, both in the size of our membership and financially.’ He went thank Kate for her great contribution to this happy state of affairs and to say that he is looking forward to ‘getting stuck into the challenges and opportunities as they present themselves’.

The President announced the re-appointment of Robert Wills and Andrew Hinds to the Board by the BTAA and BJA and the retirement of David Doyle. Patrick Fuller, NAJ President, said a few heartfelt words about David’s contribution to the BATF and the jewellery industry.

Interesting and informative presentations were made by the Chairmen of the larger trade associations, and the importance of staff training and the role of the trade associations in assisting their members to provide this in a practical and effective way was highlighted again.

Henri Davies, Chairman of the GA

Lee Grant, Chairman of the SEA

Simon Johnson, Chairman of the BJA

These were followed by the keynote speaker, Emma Hayward.

There was an opportunity to network with members and staff from other Trade Associations from within and outside the BATF over refreshments and a hot buffet lunch.


For further information please contact Natalie Edmead-McKie on 0121 237 1155 or


Pictures of the day attached.



Notes to the editor:


The British Allied Trades Federation represents the interests of over 3500 member companies nationally, the majority of which are SME’s engaged in the manufacture of jewellery, giftware, homewares, travel goods and accessories. They also represent the interests of 250 businesses in the surface engineering sector. These industries together employ an estimated 46,000 people and produce annual sales worth £22 billion, making the Federation a significant voice for the creative industries.


The Federation comprises: The British Jewellers’ Association, Jewellery Distributors’ Association, The Giftware Association, British Travelgoods and Accessories Association and Surface Engineering Association.



To find out more about British Jewellery and Giftware International click here

Emma Hayward Speaking 

Keynote Speaker

 Emma Hayward - Signet Jewelers


MS President

Michael Sweeney - President 


Kate Owen - Deputy President and Emma Hayward of Signet Jewelers



Chairman of SEA, GA and BJA and Keynote speaker