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Who's Who


The BATF staff team and supporting services benefit from expertise and passion in business operations, membership management and liaison, marketing and communications, and education and training development.

Together, the team provide centralised support and services to the member trade associations of the Federation, and other ad-hoc clients.

To contact the team, email or call 0121 237 1155. 

Louise Hadfield, Head of Central Services 

As well as leading the Finance team, Louise’s role includes cooperation with Trade Associations, promoting the Federation as a whole and maintaining regulatory responsibilities for the Organisation. In addition Lousie plays a key role throughout the annual membership renewal process. 

Louise and her family are keen National Trust members and enjoy exploring the outdoors, along with the obligatory coffee and cake breaks along the way!


Natalie Edmead, Office/ HR

Natalie is responsible for the Human Resource (HR) and office management at Federation House. This includes health and safety, the HR lifecycle, upholding the maintenance of the building and liaising with tenants and suppliers. Natalie is also the liaison for the BATF Board of Directors.

Outside of work, Natalie loves to cook and has amassed more than 100 cookbooks ‘over the years’. Natalie puts her culinary passion down to her mother, who she used to cook a lot with growing up.


Paul Quirk, Business Operation Manager

Paul formulates IT strategy, manages and administers computer systems and software, oversees equipment purchasing and installation, and maintains computer networks and connectivity.


Leanne Smith, Membership Ledgers Manager

Leanne is responsible for the annual membership renewal process, ensuring that our members are invoiced in a timely and accurate manner and that the payments received are allocated correctly.


Katie Tomkinson, Membership Ledgers Assistant

Katie works alongside the membership team and within the finance department. Some of her duties include liaising with members, issuing proforma’s and VAT invoices, running reports, manning the office phone along with other adhoc duties from time to time.

Outside of work Katie enjoys spending quality time with family


Taran Sahota, International Services Manager

Taran manages the division’s services and activities, including a series of worldwide events and exhibitions. Maintaining the division's status as a Trade Challenge Partner for the Department for International Trade, means the services Taran manages can continue to help UK businesses promote products and build up relations internationally, representing significant time and cost savings.

Out of work hours Taran enjoys spending quality time with her young children, going for canal walks and also enjoys cooking.



Events Officer, Laura Banner

Laura provides services, guidance and support for members with their overseas activities, working closely with her colleagues in ‘International’. This can be anything from answering import and export queries, to arranging UK pavilions at overseas trade shows for members to exhibit at.

In her spare time (if she can escape from her 3 young boys!), Laura enjoys exploring urban Britain, long walks, bike rides and good food.