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Expo 2020

18 December 2019


RFI Expo 2020 Official Licensee – High End – Jewellery, Leather goods, Writing Instruments & Fashion Accessories

Expo 2020 Dubai is seeking experienced luxury companies to design, create and distribute distinct Expo 2020 products that are reflective of our brand and inspired by Dubai as a modern, inspirational city as well as a destination for luxury and elegance. 

Expo 2020 Dubai will be the first World Expo ever hosted in the Middle East, Africa and South Asia (MEASA). Through the theme, ‘Connecting Minds, Creating the Future’, Expo 2020 Dubai provides a platform to encourage creativity, innovation and collaboration in the areas of Opportunity, Mobility and Sustainability. Between its opening day on 20 October 2020, and its close on 10 April 2021, they are expect to welcome 25 million visitors. Expo 2020 Dubai will collaborate with more than 190 participants, including nations, multilateral organizations, businesses, and educational institutions to deliver an exceptional Expo.

As an official licensee, the appointed company will work in collaboration with Expo 2020 Dubai to develop, produce, and distribute High End/Luxury Expo 2020 branded products covering the following categories –Jewellery, Leather goods, Writing Instruments & Fashion Accessories. (Please note watches are not included in this tender).

Expo 2020 Dubai’s ambition is to develop an exclusive and distinct range of high end licensed products targeting local, regional and international visitors to Dubai.

Licenses could be awarded for one or more product sub categories based on a company’s area of expertise.  For the purpose of this tender only, the definition of this product category includes but is not limited to:

  • Jewellery – high end fashion jewellery and fine jewellery
  • Leather Goods – Luxury bags, wallets, technology accessories & other small leather goods.
  • Writing instruments – Luxury pens & mechanical pencils.
  • Fashion Accessories – Luxury scarves, cufflinks, belts.

Please note that this is not a corporate gifting tender; Expo 2020 Dubai are looking to appoint official licensees to create high end/luxury Expo 2020 products for retail only.

Expo 2020’s retail aspirations include having licensed products sold through retail outlets of various formats across the UAE in the lead up to and during the Expo 2020 event. In addition to the established distribution network of the appointed Licensee, Expo 2020 will have a dedicated Expo 2020 stores that will be established to capitalise on the demand generated by the millions of visitors attending the Mega Event.

The benefits of becoming an official Expo 2020 Dubai licensee include:

  • Contribute to the 5,000+ unique Expo 2020 licensed products to be sold in the lead up to and during Expo 2020
  • Licensing offers unique business opportunities for companies of all sizes
  • Opportunity to showcase your products to millions of people
  • Integration into Expo 2020 product and retail marketing strategy utilising Expo 2020 networks and databases
  • Dedicated areas within Expo 2020 Stores, dedicated to showcasing Expo 2020 licensed products
  • Introductions to your company and products to the Expo 2020 network: Corporate Partners, local and international Expo enthusiasts and the millions of visitors to Expo 2020 Dubai

Interested companies should submit their interest through Expo 2020 Dubai’s online market place - (opportunity name: SA863 - High End – Jewellery, Leather goods, Writing Instruments & Fashion Accessories), submissions should also include the below:

  1. A complete company profile or introductory presentation that outlines your company’s expertise and experience in developing, producing and distributing licensed product;
  2. Summary of brands currently represented that clearly demonstrate how you have produced, developed and distributed licensed products that have succeeded at retail. Please provide details with regards to target audience and geographical focus, listing specific continents/countries/regions if applicable;
  3. Details of 2 of your company’s existing or previous customers for Expo 2020 to contact at its discretion to request references.

Closing Date 19 December 2019, 14:00 local time.

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